Evie
BRANDING
PRODUCT DESIGN
2023
WEB DESIGN
Evie a women's health tracking ring, set out to revolutionize women's health. We created a cohesive brand identity and user-friendly digital experiences complete the ecosystem and support their mission.
Branding:
Nurturing Women’s Health Cycles
Our initial challenge was to develop a brand identity that would appeal to the client's intended audience. As this was a new product entering the women's health market, the client had limited preliminary research on branding strategies. Therefore, we engaged in extensive client discovery and conducted market research to determine the most effective way to brand their product. Our branding strategy involved gathering demographic data, performing a detailed competitive analysis, and formulating a brand strategy that aligned closely with the stakeholders' vision.
Ultimately, our goal was to create a brand that not only evoked emotion but also drew a connection between the daily cycles of a woman's life and her broader health journey. This process led to the creation of a brand emblematic of strength, resilience, and the beauty inherent in every stage of a woman's life.
LOGO
The Evie logo is a powerful symbol that encourages active participation in life's journey by embracing our multidimensional selves and life's ongoing evolution. 
COLOR
Evie’s color palette is inspired by the unfolding of a day through the lens of nature. A unique color palette was developed to exude warmth, trust, and connection immediately.Evie’s core colors anchor on significant moments that we all experience in our day.
Typography
Minimal, straightforward, yet warm, Evie delivers and shares information when you need it, beautifully.From Sketch to Figma:
establish clients Web Goals
Having established the brand, we next focused on creating a website that reflected the branding goals and introduced users to the Evie Product.
Our initial step involved defining design requirements and strategies in accordance with the client's project objectives. We then determined the type of content and user journeys the website should facilitate. With these insights, we started developing the site's information architecture.
Once the site's basic structure was conceptualized, we moved on to sketching and wireframing. This stage was crucial for giving the client a clearer idea of the website's potential design, content layout, and the type of content needed to fill the pages. We transferred our initial hand sketches into Figma, where we created basic wireframes. These were gradually filled with placeholder content (FPO) to refine the design further.Concept Away:
A Gateway to Empowerment
A particularly rewarding aspect of the project was developing concepts and guiding content direction for our clients. We created three unique experiences, each carefully designed to embody the brand's tone while also fulfilling the design structure, strategy, and objectives established in the earlier stages of the project.
We presented these concepts as fully functional Figma prototypes, each featuring distinct branding elements and user interaction opportunities.
The End Result
Design Philosophy
We adopted a clean, intuitive design that put the product front and center. Large, inviting images showcased the ring's elegance and functionality. Visitors could easily navigate through sections dedicated to product specifications, success stories, and an educational blog.User Experience
Our user-centric approach ensured that information was accessible to everyone, regardless of their familiarity with technology. Clear, concise language and a simple, logical layout made it easy for visitors to find what they needed.
App Consultation:
Transforming Data into Knowledge
In the app consultation phase, our focus was on transforming data into actionable knowledge. We collaborated closely with developers to create intuitive data visualization tools and user-friendly guidance systems, empowering users to make informed decisions about their health based on the insights derived from the Evie Ring.